Our aim is to personalize climate tech by clarifying the best of media and marketing in climate tech. We do this by highlighting projects, people, and companies so that we can all improve how fast things can and will change.
The most important part of climate tech
A picture of the reader
Although you might miss it if you only looked at the branding of renewable energy companies, the most important part of the climate tech ecosystem is people.
People buy stuff, consume energy, and apparently make up a significant part of what is known as “society”. Production is nice but, consumption actually makes markets go round.
Sure, climate change is depressing to hear about. Exploring the depth of despair doesn’t empower anyone to change, and leads people to ignore the message, and hate the messenger.
The opportunity of the climate tech industry is to focus on empowering people, and not just focusing on the producing electricity. The speed of social change is dictated by the speed of adoption, which is dictated by the speed of individual change. Enabling individual change is what marketing is for.
How to talk good: being in front of people
well-aged opinions waiting for a reader
You make the best cheese in the world. Congratulations! But it actually doesn’t matter if you can’t get it to people. Distribution can be more important than production.
Advertising, marketing, and media are all important parts of how people discover and buy new stuff, change behaviors and build a better life for themselves.
Today’s problem in climate tech media and marketing is that the distribution channels aren’t great. This means that:
- there are products and services for consumers, but options aren’t clear
- there are shows and sources, but no clear media channels to distribute and amplify messages
- many projects are put into the ether without finding real audience
So the main issues to solve in climate tech communications isn’t the “what to say”, it’s the “how to distribute”, or how to get the message to people.
Starting from the bottom
pointing out a good idea
The good news is that there are already many people producing shows, writing insights, making products, and building companies.
So this project is starting from the bottom: highlight projects, summarize the best practices that already exist in climate tech, and what best practices that are missing but already exist in consumer marketing.
That’s why we are:
- building a database of shows, episodes, sources, and articles
- highlighting the best of media and marketing in climate tech
- showcasing examples from outside the climate tech sphere to learn from
Just remember, people are behind the meters, not just machines.